AdSense Success - Day 4
Jun,
Let’s nab down some key points today about your ads themselves. Ready? Let’s go..
** Don’t Use The Word ‘Ads’ - It’s A Dirty Word
I want to tell you a secret. Don’t tell anyone - unless you want to forward this email onto another website owner you know who would benefit from this advice. ;o)
Here’s the deal;
The best way to boost your AdSense clickthrough rate is to stop thinking of the ads as ads. The moment you do this you start to see the whole thing in a new way.
Think about this logically for a moment. You’re surfing on the Internet and you see something that is unmistakably an ad. What do you do?
a) Rush over to click on the ad because you love those things
b) Laugh excitedly at the prospect of being taken away from the interesting content you’re reading
c) Ignore it saying to yourself “that’s an ad”
It’s c) right? Well I hope it is! But the point is - people hate ads, we’re all suffering from ad-blindness, ad-avoidance and ad-overload. So what if you could make your AdSense ads look less like ads and more like helpful snippets of information?
Woah there Michael! You’re scaring me now, what are you suggesting to me?
All I’m saying is that if you place this theory at the heart of your mission to build a cash-generating AdSense empire you will get there before everyone else.
Alright Michael - how can I do this? Give me some examples!
Look, I don’t want to give ALL my methods away because I’ve saved that for serious, dedicated people who buy the videos (nudge, nudge!) but here’s some tip-ettes;
- Don’t use the standard Google colour scheme, it just screams “I am an ad, hate me and ignore me!”
- Get a picture in your mind of what the most typical ads look like on the web then create your AdSense ads so that they are exactly the opposite
- Ads are garish creatures that like to be bright, loud and stand out in a crowd. We all know this. So making your AdSense ads exactly the opposite means they can ’sneak under the radar’
- You’ve seen a boxing match right? Where’s all the action? In the middle. In the ring. Where are the ads that are paraded around between rounds? In the ring - the centre of
everyone’s attention. Where’s the ‘action’ on apiece of your pages? Your ads need to be in the same place.
Let’s just be clear about this. I’m not talking about misleading your visitors. I’m just saying that you need to have ads that don’t look like the standard ads people expect to see. Obviously your visitors will still know they are ads because they’ll have the ‘Ads by Google’ text next to them.
This is not about pulling the wool over visitor’s eyes - it’s about creating a browsing experience which makes them feel at ease rather than on edge.
That’s it for today’s lesson! Tomorrow I’ll take you through the old favourite - traffic.. See you then!
Michael Cheney
PS - You must refrain the biggest doable mistake with AdSense, it’s not realising that Google ____ ______ .
The answer’s in Video 9: http://www.adsense-videos.com/access/
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